Selected Client Experience

Beyond my permanent roles, I have consulted for a range of clients across e-commerce, SaaS, and consumer goods industries. Projects included:

US based, leading manufacturer of beauty products

The client develops and sells beauty products on their shopify shop.

I was hired for a data audit.

They had lost trust in their onsite/UX and marketing data. After a series of freelancers were hired for on the fly projects around tracking and data analysis, the client was left without handover or documentation. Hence, there was nobody familiar with the setup, which led to natural scepticism about their data stack when discrepancies between tools' data were recognized.

Dog Food brand

The client is a Germany based manufacturer and seller of vegetarian and vegan dog food, as well as accessories. I support the client in various projects, including:

• Building onsite reporting and consulting on attribution models
• Consent management and privacy-compliant tracking solutions
• Ongoing analytics support on UX, RFM model development and marketing controlling
• Transfer to server side tracking in Shopify environment
• Setting up a new tracking and analytics infrastructure
• Training marketing, controlling and analysts in GA4 and BigQuery

"Tools" used: BigQuery, Data Form, Python, Google Analytics 4, Looker Studio, Google Sheets

Investment Analysis for post exit founders

The clients are two founders after exit who requested support to structure and analyze S&P500 and NASDAQ data for investment opportunities. I consulted with risk hedging advice when building a diversified portfolio. Further I built the pipeline to extract ticker data from NASDAQ and Sharadar, structured the data in BigQuery and incorporated it into an interactive dashboard. With the dashboard, the clients were able to slice and dice through the data, looking at industries and potential outcomes based on a tickers contribution to the overall or industrial performance over time.

• Consulting on risk hedging and portfolio diversification
• Building the data pipeline for NASDAQ ticker extraction via Sharadar as well as NASDAQ API
• Structure the data (in BigQuery) for reporting requirements
• incorporated the data in looker studio dashboard with interactive elements through Google Sheets

Beauty & Health Care Industry

The client is a Germany based company manufacturing and selling beauty and health care products.

I supported the client in data warehousing as well as tracking projects:

• Developing a Data Warehouse Roadmap, prioritizing pipeline and schema development alongside existing business process reportings.
• Implementing first party server side tracking

Professional Textiles in health care

The client is a Germany based company selling professional textiles for the health care industry.

I supported the client in analytics and tracking projects:

• Cleaned up and optimized the Google Tag Manager infrastructure.
• Developed onsite/user experience (UX) reporting to start continuous optimization of the webshop performance.
• Consulting in marketing campaign management

Education

The client is a young Germany based university, striving to support digital businesses with top talents.

I supported the client in marketing controlling, campaign management, user experience, tracking and further analyzes:

• Hubspot campaign reporting in alignment with Google Analytics 4
• Developed onsite/user experience (UX) reporting
• Setting up Consent Management Platform
• Provided training in Google Analytics 4, BigQuery
• Analyzed click chain and created marketing touchpoint reporting
• Developed a campaign parameter tool, aligning Hubspot with Google Analytics 4 requirements

Food Industry

The client is a young Germany based startup, innovating food culture with the mission to make tofu popular.

I support the client in marketing controlling, campaign management, user experience, tracking and further analyzes:

• I consult and support with expert references to drive shop development and business growth.
• I set up and developed the tracking infrastructure -Wordpress and Shopify
• Loading, designing and executing data pipeline towards BigQuery for analysis and reporting
• Developing onsite/user experience (UX) reportings to report on marketing performance.
• Setting up Consent Management Platform
• Developed a campaign parameter tool to enable marketers for a consistent and documented flagging of campaigns, allowing reporting automatization.

Food Industry

The client is a young Germany based startup, manufacturing and selling cerreals.

I consult the client in marketing controlling, campaign management, user experience, tracking and further analyzes:

• I took over tracking in transition from Shopware to Shopify -cleaning up, optimizing and ensuring consistent data post transition.
• Developing onsite/user experience (UX) reportings to report on marketing performance.
• Provide training in Python, BigQuery, Google Analytics 4